2023 FC 804: Energizer Brands, LLC v. Gillette Company
On July 6, 2023, the Federal Court of Canada announced its decision in a trademark dispute between Energizer Brands and the Gillette Company in a case about comparative advertising. In particular, this dispute involved Energizer and Duracell, the two leading battery brands in Canada. Moreover, Energizer asserted that Duracell's use of Energizer's trademarks in their advertising depreciated the value of these trademarks. The Heart of the Matter Specifically, Duracell's battery packages had affixed labels that bore phrases that caught Energizer's attention. Duracell...